The seventh annual Mob-Ex Awards,
the region’s premier programme for mobile-marketing excellence, saw XCO’s WINK
+ app bag two awards out
of the three categories it was shortlisted for.
WINK+ picked up the silver
award for ‘Most Innovative Use of Mobile Technology’ and the bronze award for
‘Best Location-Based Marketing’.
Once again, WINK+ has been recognised
for excellence in mobile marketing and capabilities in elevating brand
proposition and subscription for brands, clients and consumers. The awards
recognise our innovative and creative efforts in developing a strong mobile
solution that delivers engaging experiences to our consumers, clients and
partners, while delivering campaign measurability for advertisers.
Organised by Marketing
Magazine, the Mob-Ex Awards 2019 was held on 30 August 2019 at Shangri La
Hotel. It is the region’s premier event celebrating the most effective,
innovative and creative mobile marketing efforts. An expert panel of industry
leaders and senior-level professionals from marketing and related mobile marketing
fields judged the entries through a stringent judging process to determine the
XCO’s WINK+ app is free, and can
be downloaded from the Apple App store or Google Play. Commuters and motorists
can earn points and convert them into rewards to shop and dine at participating
+ retailers and merchants when they drive, ride and scan WINK+ QR codes found in the
SMRT transport network.