September 2019


The seventh annual Mob-Ex Awards, the region’s premier programme for mobile-marketing excellence, saw XCO’s WINK + app bag two awards out of the three categories it was shortlisted for.

WINK+ picked up the silver award for ‘Most Innovative Use of Mobile Technology’ and the bronze award for ‘Best Location-Based Marketing’.

Once again, WINK+ has been recognised for excellence in mobile marketing and capabilities in elevating brand proposition and subscription for brands, clients and consumers. The awards recognise our innovative and creative efforts in developing a strong mobile solution that delivers engaging experiences to our consumers, clients and partners, while delivering campaign measurability for advertisers.

Organised by Marketing Magazine, the Mob-Ex Awards 2019 was held on 30 August 2019 at Shangri La Hotel. It is the region’s premier event celebrating the most effective, innovative and creative mobile marketing efforts. An expert panel of industry leaders and senior-level professionals from marketing and related mobile marketing fields judged the entries through a stringent judging process to determine the winners.

XCO’s WINK+ app is free, and can be downloaded from the Apple App store or Google Play. Commuters and motorists can earn points and convert them into rewards to shop and dine at participating WINK + retailers and merchants when they drive, ride and scan WINK+ QR codes found in the SMRT transport network.