The X Collective (XCO), a
wholly owned subsidiary of SMRT Commercial, won Best Acquisition Team Gold
Award at The Spark Awards 2017 held on 18 August. The prestigious award
recognises acquisition teams that have achieved the best growth results through
strong strategies and successful executions.
XCO’s win is an affirmation
of how its multiple marketing touch points offer brands unrivalled reach and
engagement possibilities. The award recognises the XCO team’s efforts which are
premised on effective client engagement, trusted partnerships and the desire to
continually bring innovation and value to advertisers’ campaigns.
Now in its fourth edition,
The Spark Awards is the region’s premier event that celebrates the best media
solutions, products and services that media owners, and ad technology companies
from Southeast Asia, South Asia and ANZ have to offer.