Who We Are

Stellar Ace is the advertising arm of Stellar Lifestyle Pte. Ltd., a wholly-owned subsidiary of SMRT Experience. We manage and market Out-Of-Home advertising solutions in the SMRT network, covering the North South (NS), East West (EW), Circle Lines and the Bukit Panjang Light Rapid Transit (LRT) as well as media advertising assets on buses, taxis, OptiMAX mobile trucks, vending machines and in malls.

Ranked as Singapore's number one local OOH media company*, Stellar Ace offers advertisers island-wide reach and coverage.

Our suite of outdoor platforms offers extensive presence and unparalleled brand visibility while our digital innovations such as WINK+ enable marketers to create experiential and inspiring campaigns. 

In marrying technology and creativity, we are able to continuously transform our assets into innovative channels that enable instantaneous mass interaction.

 *Source: Marketing Magazine 2019

  • Media advertising representative for 313@Somerset and JEM Mall
  • Media advertising representative for HDB Digital Screens
  • Won "Best use of Direct Marketing" (Gold) for WINK+ by Marketing Magazine, Loyalty & Engagement Awards
  • Awarded Patron of Heritage Award (Partner) Patron of Heritage Awards 2019, National Heritage Board
  • Won "Most Innovative Use of Mobile Technology" (Bronze) for WINK+ by Marketing Magazine, Mob-Ex Awards
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2019)
  • Won "Best eCommerce Loyalty Programme – Media Owner" (Bronze) for WINK+ by Marketing Magazine, Asia eCommerce Award
  • Won "Most Innovative Use of Mobile Technology – Media Owner" (Silver) and "Best Location-Based Marketing – Media Owner" (Bronze) for WINK+ by Marketing Magazine, Mob-Ex Awards
  • Media advertising representative for Paya Lebar Quarter Mall
  • Won "Best App – Media Owner" (Gold) for WINK+ by Marketing Magazine, Sparks Awards
  • Won "Best Engagement – Media Owner" (Gold) for WINK+ by Marketing Magazine, The Loyalty and Engagement Awards
  • Won "Best App – Media Owner" (Bronze) for WINK+  by Marketing Magazine, Mob-Ex Awards
  • Won “Best Acquisition Team” for XCO, by Marketing Magazine, Spark Awards
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2016)
  • Won “Media Sales and Marketing Team of the Year” for XCO Media+ and Marketing by Institute of Advertising Singapore (IAS), Hall of Fame Awards
  • Launched WINK+, an SMRT loyalty and engagement app that rewards consumers with WINK+ points and incentives when they travel in the SMRT network, scan WINK+ QR codes found on SMRT advertising panels found in stations, trains, buses, and engage with in-app games and surveys. WINK+ points can be converted to e-vouchers (cash value) and redeemed at participating merchants.
  • Launched OptiMAX truck, a mobile billboard allows customized routes and a platform for on-ground activations and events
  • Media advertising representative for out-door digital screens in Bugis Junction, Bugis+, Heeren, Wisma Atria, Wilki Edge and digital screens on food vending machines
  • Won “Most Innovative Technology” for Singapore’s first Illuminated Double-Decker Bus and “Best Commercial Team” for iMOB Shop by Marketing Magazine, Spark Awards
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2014)
  • Partnered AC Nielson to release Singapore Outdoor Audience Research 2014 data
  • Partnered SMRT Alpha to launch Kallang Wave - mall at Singapore Sports Hub
  • Launched iMOB (I'm On Board), an interactive space dedicated to e-commerce by integrating advertising, digital and retail businesses
  •  Awarded the UITP Asia-Pacific Regional Grow with Public Transport Award for Business Model Innovation
    Recognised for digital and lifestyle enhancements in SMRT network, including iViewSMRT and iMobSMRT
  • Launched next phase of digital interactivity with iMobSMRT Scan + Win by combining e-commerce, mobile advertising and online engagement
  • Ranked as Singapore's number one local OOH media company (Source: Marketing Magazine 2013)
  • Developed Shop&Pay On-The-Go with iMobSMRT to enable instant shopping anytime, anywhere
  • Added two large format digital media platforms to our digital media offerings, Projection Screen @ Orchard and Digital Screen @ Raffles
  • Launched iMobSMRT, a digital lifestyle space where consumers can enjoy instant deals and offers using mobile technologies such as Near Field Communications and Quick Response Code
  • Installed iViewSMRT, 55-inch high definition LED screens, across our station network
  • Launched Media Hub Wall @ Orchard, an ambient digital platform located at the Orchard Station linkway
  • Circle Line began operations on 28 May 2009, expanding our media offering
  • Clinched Dubai Metro media contract under the consortium comprising SMRT Media, Dubai-based Kaasab Media and Wellmark Communications
  • Launched Tunnel TV, a revolutionary advertising platform installed on the MRT tunnel wall between Newton and Orchard MRT stations
  • Introduced innovative advertising campaigns that tickled the imagination and evoked the senses - sight, sound and smell
  • SMRT Media was set-up as a division of SMRT Investments Pte Ltd