Success Stories

Gesture-to-Vote with Traveloka!

We had to conduct a survey... An interactive digital survey on our out-of-home iView Screens.

Sounds easy, right? Here's the spanner... Enter COVID-19 pandemic and interaction through physical touch became a big no-no.
That's exactly what happened with our client, Traveloka.

The brief was to conduct a survey for our commuters to show their likes for each hotel showcased by Traveloka.

Stellar Ace had to pivot our approach to produce an innovative way to still conduct a survey but utilizing Augmented Reality (AR) technology.

Gesture-To-Vote was born!

Click on the visual for video illustration

Upon completion, a special QR code will be generated on screen for the respondents to scan and redeem a FREE $15 hotel voucher and these vouchers can be used on top of the SingapoRediscover vouchers.

With the present commuter traffic in our SMRT stations, various demographics were reached allowing for varied responses in line with the different segmentations requested by Traveloka.

Gone are the days of paper and pen surveys with this new way of gathering responses which allowed for a fun engagement with the participants while providing accurate data on the demographics that participated.

This campaign showcased Stellar Ace's future ready capability through our technological advancements, data insights collection.

With user experience aimed to be quick and easy, we were able to provide a replacement execution which supports the safety measures that are still active today.

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Mobile Retargeting Drives Footfall for McDonald's!

Mobile Retargeting is not a new digital marketing capability…
…But what if you could link up the Offline-To-Online (O2O)? 

Stellar Ace has the largest and widest Offline assets which could host a myriad of impactful large format static or digital ad spaces.

For that reason, McDonald’s recognised the strong presence of our assets and positioned their brand ads strategically at locations close to their restaurants to imprint awareness and impulse visitations to contribute to their footfalls.

But we didn’t stop there. It's time we shared our O2O solution in assuring a targeted and measurable reach audience in bridging the consumer engagement gap.

Stellar Ace and our partner Near, the largest source of intelligence on people and places, provided McDonald's with the solution which they couldn't say no to.

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With the aim to reach audiences, increase traffic and overall footfall, the collaboration brought together the strengths of Stellar Ace’s Out-Of-Home (OOH) media assets paired with Near’s mobile retargeting technology, we were able reach audiences in Singapore at different touchpoints. 

This approach provided an end-to-end media solution for our clients – from our OOH assets as exposure, to Near’s amplified messages via mobile advertising through geotargeting. Enhancing the brand recall of the OOH advertisement as the audience has already been exposed to the ad on their mobile screen. Hence, this campaign method elevated the “stickiness” of the brand across the different platforms and reinforcing our client’s brand top of mind recall.

Could you be the next brand we can help?

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Singapore Art Week (SAW) 2020 - Smile to Vote

Objective: To promote Singapore Art Week (SAW) 2020 with technology

A total average “Smile Vote” of 29.72% of viewers was achieved at the end of this project! 
There were a total of 38.1% male viewers and 61.9% female viewers for the campaign, and detect a total of 44,300 passers-by the panel.



Yeo’s Campaign for CNY 2012 - YHS Singapore Pte Ltd

81.8% recalled the ads in MRT stations, especially platform screen doors.

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Formula One 2010 - Singapore Grand Prix Pte Ltd

87.7% respondents recalled the advertisements in the MRT stations and Media Hub Wall @ Orchard made the most impactful impression.

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VISA Campaign For SYOG - Visa Worldwide Pte Ltd 

More than 95% respondents recalled the advertisements in the stations especially the Platform Screen Doors and Wall Stickers.

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Tourism Malaysia Branding Campaign - Tourism Malaysia

75.9% of the respondents recalled the advertisements.

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