Issue 25-Mask Head


Thank you for partnering SMRT Media and coming on board our digital OOH and iMobSMRT Shop & Pay campaigns. We made it to the top for the UITP Asia-Pacific Regional ‘Grow with Public Transport (GwPT)’ Awards 2013, winning the Business Model Innovation Award – which recognizes SMRT Media’s innovation in marrying the best of OOH and digital.

With your support, we have shown that the integration of OOH, digital, and mobile interactivity creates a more engaging lifestyle experience for consumers.

Once again, a big THANK YOU!

UTIP Award
Jurong East Concept Train


Robinsons and Marks & Spencer created a multi-platform experience at Jurong East Station for the launch of their biggest suburban departmental store in Jem.

The immersive presentation of the latest fashion ideas and the best deals began right from the fare gates to the pillars, and all across the 32m wall sticker leading to the mall.

Jurong East Concept Train 2
Jurong East Concept station 3
Panadol Raffles Digi Scrn

Double blast, double exposure, double impact with the new iBillboard at Raffles!

Panadol “Cough & Cold Relief” campaign illuminated both entrances of Raffles Place station with brilliant visuals and a video on both the iBillboard LED screens and escalator wall scape. The 4-week full buy-out campaign was exposed to more than 2.7million PMETs passenger riders!

Panadol Digi Scrn 2
Panadol Digi Scrn Bottom
1st Minion Invasion
Minion Invasion 1a


Invade the hearts of your consumers with creative concept station buys, vibrant visuals, addictive videos and fans-screaming onsite activation!

For the first time ever, SMRT Media, MEC and United International Pictures (UIP) brought the hugely popular Minions from the blockbuster animation movie ‘Despicable Me 2’ to Orchard Station! Fans young and old were thrilled with the meet & greet session and photo opportunities with the Minions!

Minion Invasion 2

Turn your marketing campaigns into a superdocious hit! Mix and match our trains, buses, taxis and digital screens platforms, and reach 19.6 million passenger riders weekly!

Book your superdocious deals NOW and enjoy up to 85% discount.

Valid till 27 Feb 2014. Call us at 6331 1383 or

Win - Issue 25

Simply answer the question below and stand to win $100 Robinsons Voucher.


Advertising on SMRT Media platforms allows your marketing campaign
to reach ___________ passenger riders weekly!

(A) 15.7 million (B) 17.2 million (C) 19.6 million


Email your answers, name, NRIC/FIN, company name and contact number to
(Subject: Win with SMRT Media Issue 25). The contest ends on 8 November 2013, 5pm.
Winners will be notified via email and phone.
Terms and conditions apply.

Issue 24 winner
  ENQUIRIES? CONTACT US AT paint (65) 6331 1383 paint  
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