Issue 23 Mask
Royce' Showcase

Premium chocolatier Royce’ created an immersive multi-engagement experience in SMRT trains and Orchard Station for their first outdoor campaign.

The digital OOH campaign presented a delightful selection of Royce’ chocolates in life-sized catalogues on the pillar and engaged consumers with a photo contest on iViewSMRT and Projection Screen @ Orchard with a prize to Hokkaido, Japan.

A virtual Royce’ store was also set up at Orchard Station featuring the convenient scan-and-buy system for their delectable treats. Over 26,000 have interacted with the showcase by pushing the ‘like’ button!

Royce' Testimonial
Baskin Robbins Window Panels

Baskin Robbins dressed up SMRT trains with bright and cheery panels and treated passengers to a delightful ice cream giveaway, in their inaugural OOH campaign.

Commuters simply had to choose their favourite flavor, and scan the QR code for redemptions.

All 50 ice cream online redemptions were snapped up within minutes!

Royalicious Title

Crowned and bowed up, hundreds of guests partied like royalty and walked away with cool gifts at SMRT Media’s Royalicious Party at the Bank Bar.

Thank you to all our clients, agencies and partners for your support. Here’s wishing you a fantastic and successful 2013!

Royalicious Party
Yeo's Showcase
Showcase Guardian
Showcase Tupperware
Win GV Passes!

Simply answer the question below and be one of the lucky three

to win a pair of Golden Village Movie Passes!


Question: For their first digital outdoor campaign, premium chocolatier Royce created an immersive

multi-engagement experience in SMRT trains and Orchard Station. True or False?

Email your answers, name, NRIC/FIN, company name and contact number to
(Subject: Win with SMRT Media Issue 23). The contest ends on 22 March 2013, 5pm.
Winners will be notified via email and phone.
Terms and conditions apply.

Issue 22 Winner
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