Maskhead issue 19

Experience the spirit of National Day in a digital way!

SMRT supports the nation’s biggest party with our advertising platforms including an augmented reality experience at our large digital screen in Orchard station. This is the first time that the National Day Parade (NDP) committee is introducing a virtual reality experience in a train station.

Commuters and shoppers can soak in the atmosphere of fireworks when they’re at Orchard Station from July.

A Wall of Celebration

Brands heat up National Day celebrations with special offers on the iMobSMRT National Day Shop&Pay wall. The participating merchants include BodyPerfect, California Fitness,, ONE Fighting Championship and Theresa Beauty.

Starting from 2 August, consumers can check out fantastic deals at stations such as Bugis, Cityhall, Orchard and Esplanade.

For more Shop&Pay On-The-Go deals, contact SMRT Media

NDP Wall
Gardens By The Bay

SMRT Media is the exclusive outdoor media for the launch campaign of Gardens by the Bay.

Creative agency Blak Lab used mesmerising garden visuals with creative light arts and the enchanting Flower Dome to dress up SMRT trains and stations transforming them into a beautiful garden.

The extensive outdoor campaign also includes wholly painted buses and taxis which were garnished with bright and eye-catching creative visuals.

Strategic to the garden’s location, faregates at Marina Bay Station were dressed up with dazzling ads to kick off the immersive garden experience.



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Win Muji vouchers!

Simply answer the questions below and stand to win
$100 worth of Muji shopping vouchers and a National Day Fun Pack.
Plus, we have four more National Day Fun Pack up for grabs!


1. This is the first time that the National Day Parade (NDP) committee is introducingvirtual reality experience in a train station. True or False

2. SMRT Media is the exclusive outdoor media partner of Gardens by the Bay. True or False

Email your answers, name, NRIC/FIN, company name and contact number to
(Subject: Win with SMRT Media Issue 19). The contest ends on 19 August 2012, 5pm.
Winners will be notified via email and phone.
Terms and conditions apply.

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