On 8 Oct 2011, Singapore’s public transport system and outdoor advertising marked a new milestone with the full opening of Circle Line (CCL).

We have 12 new stations, giving us a total of 28 stations in CCL including interchange stations such as Buona Vista, Dhoby Ghaut and Bishan. With all stations in operation, you can have greater accessibility to commuters and more advertising options.

CCL’s ridership has increased by 60% since its opening. Tap
on CCL’s extended reach and projected monthly ridership of
12 million* to reach a more diverse group of audiences and
maximise your campaign or brand visibility.


*Source: Based on Land Transport Authority's daily ridership projection of 400,000




On 7 Oct 2011, we launched iMobSMRT – Singapore’s first dedicated Mobile Interactivity Space in the public transport network. Commuters can download great deals or access the latest news simply by interacting with Near Field Communication (NFC) tags or Quick Response (QR) codes via their smartphones or NFC-enabled phones.

Combining the power of outdoor media and mobile technology, iMobSMRT is the ideal platform for you to have island-wide visibility, deliver instant campaign engagement and get immediate consumer interaction.

iMobSMRT is now located in 7 key SMRT stations and will be rolled out progressively to the rest of the island.



We are happy to announce that iViewSMRT now has an eyeball tracking technology to monitor your audiences. The tracking software is integrated on iViewSMRT screens to capture the number of people looking at the ads. In the latest report, we received 1.06 million* views.

Talk to us on how you can monitor your campaign reach and deliver greater accountability for your digital ads.

*Source: 121View research
  Amazing H-TWO-O Campaign Success  

YHS (Singapore) Pte Ltd

H-TWO-O Hydration  (Apr-May 11)
H-TWO-O Sparkling  (Jun-Aug 11)

In a recent research, 88.7%* of respondents recall seeing H-TWO-O Hydration and H-TWO-O Sparkling campaigns in SMRT stations.

Both H-TWO-O campaigns were featured on platform screen doors at 5 key stations. Among the respondents, over 95%* remember seeing the ads on our platform screen doors. This astonishing recall rate shows that train platform screen doors are effective for brand awareness. 

* Source: Forbes Research Pte Ltd



Simply Answer These Questions And Be One Of The 5 Lucky Winners


1. Name 3 new Circle Line stations.
2. What can one do by scanning the QR code or tapping the NFC tags on iMobSMRT?

  Email your answers, name, NRIC/FIN, company name and
contact number to smrtmedia-mktg@smrt.com.sg
(Subject: Win with SMRT Media Issue 13).
The contest ends on 2 December 2011, 5pm.
Winners will be notified via email.
Terms and conditions apply.
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