Journeys for Good
Supporting Charities Through Transit Media | A SMRT and MCCY Initiative
SMRT Corporation, in partnership with the Ministry of Culture, Community and Youth (MCCY), will launch a new initiative to support Institutions of Public Character (IPCs) through national awareness and fundraising campaigns.
This initiative leverages Stellar Ace’s islandwide Out-of-Home (OOH) media network, spanning MRT stations, trains and bus shelters across Singapore. The network reaches 85% of Singapore’s population weekly with over 1.3 billion impressions.
We invite approved IPCs in Singapore to submit their campaign proposals for an opportunity to receive sponsored media exposure and campaign support across MRT stations, trains and bus shelters islandwide.
Through this initiative, selected IPCs will be able to raise public awareness for their causese, encourage volunteer participation and drive donations through islandwide transit media exposure.
Programme Overview
SMRT Corporation will support Institutions of Public Character (IPCs) through a nationwide transit media initiative designed to amplify community impact, public awareness and fundraising efforts.
Across three years, up to $1 million will be committed to support charitable campaigns, community outreach and fundraising initiatives across Singapore.
Selected IPCs will benefit from:
- Year-long awareness campaign – Up to 52-weeks of islandwide transit media exposure
- Fundraising campaign – Up to 12-weeks of dedicated high-impact media burst for donations
Media support includes:
Bus Shelter Bulletin
Bus Shelter Poster
4 Sheets
6 Sheets
Bulkhead
Large Format Lightbox
Congratulations to our Selected IPCs
We are pleased to announce the selected IPCs for Journeys for Good.
Following the evaluation process, 12 IPCs have been selected to receive sponsored media exposure across SMRT and Stellar Ace’s islandwide media network. Through this initiative, they will be given a platform to share their stories, amplify their causes and encourage greater public awareness and support through everyday commuter touchpoints.
We are grateful for the overwhelming response and to all 179 IPCs who submitted their proposals and shared the meaningful work they continue to do for the community. Every submission reflects the heart, effort and commitment of IPCs in serving different communities across Singapore.
Journeys for Good will continue to support meaningful causes beyond this year’s campaign. The next call for submissions will open in March 2027, and we look forward to inviting more IPCs to share their stories and causes with us.
Continuing the Journey for Good
While 12 IPCs have been selected for the main campaign, we recognise the heart and effort behind every submission and the meaningful work that each participating IPC continues to do for the community.
We are pleased to announce that SMRT will be extending 2 complimentary Bus Shelter Bulletin placements for 26 weeks to participating nonselected IPCs that submitted a proposal for Journeys for Good. Placements are subject to availability and will be allocated on a first-come, first-served basis.
Please note that the 2 Bus Shelter Bulletin placements are intended for evergreen awareness content only, and should not be used for fundraising-related messaging.
To qualify, the UEN submitted in the form below must match the UEN used in the Journeys for Good proposal submission.
Artwork requirements
Please download and refer to the Bus Shelter Bulletin Artwork Submission Specifications before preparing and uploading your final artwork.
All artwork submissions must follow the stated requirements and remain subject to Stellar Ace’s review and approval before production.
Please complete the form below to submit your campaign details and final artwork by 12 Aug, 12pm.
Contact Us
For programme enquiries please email Jane Toh at jane@stellarace.com.sg