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Journeys for Good

Supporting Charities Through Transit Media | A SMRT and MCCY Initiative

SMRT Corporation, in partnership with the Ministry of Culture, Community and Youth (MCCY), will launch a new initiative to support Institutions of Public Character (IPCs) through national awareness and fundraising campaigns.

This initiative leverages Stellar Ace’s islandwide Out-of-Home (OOH) media network, spanning MRT stations, trains and bus shelters across Singapore. The network reaches 85% of Singapore’s population weekly with over 1.3 billion impressions.

We invite charities with Institution of a Public Character (IPC) status in Singapore to submit their campaign proposals for an opportunity to receive sponsored media exposure and campaign support across MRT stations, trains and bus shelters islandwide.

Through this initiative, selected IPCs will be able to raise public awareness for their causes, encourage volunteer participation and drive donations through islandwide transit media exposure.

Submit Your Proposal

Background

Programme Overview

SMRT Corporation will support Institutions of Public Character (IPCs) through a nationwide transit media initiative designed to amplify community impact, public awareness and fundraising efforts.

Across three years, up to $1 million will be committed to support charitable campaigns, community outreach and fundraising initiatives across Singapore.

Selected IPCs will benefit from:

  1. Year-long awareness campaign – Up to 52-weeks of islandwide transit media exposure
  2. Fundraising campaign – Up to 12-weeks of dedicated high-impact media burst for donations

Media support includes:

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Bus Shelter Bulletin

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Bus Shelter Poster

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4 Sheets

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6 Sheets

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Bulkhead

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Large Format Lightbox

Submission Requirements

1
Campaign Concept

2
Visual Creative

3
Call to Action

4
Campaign Plan

5
Organisation Profile

•Objective of campaign

•Key message / cause

•Target audience

•Proposed campaign visuals suitable for OOH media

•Strong storytelling or impactful imagery

•Donation mechanism
(QR code / website / giving portal)

•Volunteer sign-up or engagement opportunity

•Timeline for activation

•Fundraising goals or impact targets

•Mission and beneficiaries

•Past campaigns or programme

Submissions will close on 19 June 2026, Friday, 11:59PM.

Virtual Briefing Sessions

To support interested IPCs in preparing their submissions, virtual briefing sessions will be conducted on:

  • 4 June 2026, Thursday, 10:00 AM – 11:00 AM
  • 11 June 2026, Thursday, 10:00 AM – 11:00 AM

    Registered users will receive the meeting link one day before the briefing. The sessions will provide an overview of the programme, submission requirements, campaign considerations and Q&A support. Attendance is optional and will not affect the evaluation or judging outcome of submissions. For programme enquiries, please visit https://stellarace.com.sg/csr-faq or email jane@stellarace.com.sg.

    Free Advertising Submission Form

    Organisation Details
    Contact Details
    Proposal Details
    Uploads

    Only PDF format files are accepted